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 a book that gets you on the right track Jul 23, 2008
This book is a must-read for any small business entrepreneur. Gerber gives step by step instructions (strategies) of what the entrepreneur needs to think about and what mindset s/he needs to keep in order to be successful. I found chapters 10-18 to be the most helpful, where the discussion focuses on determining the ultimate goal for your individual business (to help achieve your life goal) and provides a road map of how to get there.
The one drawback I found with this book was the story (stated to be a true series of events, but with the names changed) about Sarah and her pie company. Gerber illustrated his points well enough in the "guts" of the book that it seems like the Sarah story was just "filler".
 Stop Chasing Your Tail..... Jul 19, 2008
Great Book! Breaks down the systems a business should have in place- like a franchise prototype. Michael Gerber really makes sense. The challenge is to implement the ideas. I highly recommend the audio book.
Michael Mila
Naperville, IL
Thought provoking Jul 14, 2008
This book was recommended to me by a guy that does business and life coaching. I am looking to start my own business and what a HUGE help this book is. It is so thought provoking! It allows you to really build your business so that it can be successful... so that your business fits into your life rather than your life fitting into your business.
The principles offered in the E-Myth are also helpful to existing businesses. I think so many people start businesses thinking, "I know how to do this work. Instead of working for these guys, I should start my own business..." So many of us have felt that way... restaurant workers, plumbers, engineers, consultants... but doing the work does not make a successful business. Being the "technician" without the vision to see where the business is going to take you is deadly. The E-Myth tackles those problems for you.
0 of 1 found the following review helpful:
 Full of Fat and Fluff Jul 10, 2008
I don't care that this book has 197 5 Star ratings. Mr. Gerber's book failed to make good on the title of his book. I swear, if you go back and strip out all of the "back road sage" talk he gives to his imaginary friend Sara, this would be a better book. Instead, one or two pages in each chapter actually get down to the meat and potatoes of the topic. The rest are fluff to build up his page count (268 pages).
For example, in the "Business Development Process" chapter, much of it is filled with hokey fluff such as this (him speaking to Sarah, yet again): "And so the craftsperson is one who has reached that stage of development where she is content with the work, and only the work, knowing that it is only through being there with one's work that the jewel will reveal itself, and that it is the work, and only the work, raised to the level of near perfection that connects the craftsperson with herself, with her own heart."
Excuse me? What the hell does that have to do with "The Business Development Process??"
Mr. Gerber spends too much time trying to sound like a Guru (the front cover of the book calls him "The World's #1 Small Business Guru") and not on just telling us what we need to know. I also felt like a third person standing in the room watching him pontificate to Sarah. He should have spent more time talking to the reader instead. 90% of all the paragraph's are in quotation marks since most of the freakin book is spent blathering about nothing to Sarah.
Honestly, I would have settled for a 120 page book without the Sarah conversations about how "The master is connected to the apprentice as though to her past. As you are to your childhood." The book sounds to cultish. Mr. Gerber writes like he talks, which makes me assume that he is some sort of motivational speaker who charges thousands of dollars for folks to attend his speaking engagements and seminars.
If you don't believe a word of what I say then just buy the book and kick yourself in the arse later for it.
Great Revelations Jun 30, 2008
This book really makes you think. I am a small business owner, and when he explains about the technician turned business owner working himself to death, the manager dying a neat death and the entrpreneur dying an extravagant death, I almost couldn't keep reading. It hit too close to home. It is followed by great tips on how to balance the three and how to look at your business as a franchise prototype, even if you are not going to franchise. How to implement systems that requires the LOWEST possible skillset instead of the highest, and much more. Very much an imortant read for anyone new in business or someone planning to start one up.
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